VLP Double-Sided Sell Sheet
In 2013, DDA designed this double-sided sell sheet to help IMAC Systems advertise its innovative new product, the Vent Line Protector (VLP®). The VLP was designed to keep natural gas lines functional, even during major flood events. When submerged, the VLP’s inner float rises inside to seal the vent line, while during normal conditions the float remains at the bottom of the device, keeping the vent lines open for normal operation. The clean design of the sell sheet kept the visual focus on a cutaway of the device itself, which combined with textual content, explained the mechanism of action of the VLP. Additionally, DDA incorporated a Quick Response (QR) code onto the back of the sell sheet to allow readers with a mobile device to quickly access a full-motion 3D video animation of the VLP at work.