Foundations Behavioral Health - 2012
Foundations Behavioral Health (FBH) provides both academic and therapeutic support to young people who need it most. When other programs fail to provide the care they need, these students and their parents turn to FBH for help. Foundations needed a two-sided rack card that highlighted their unique and comprehensive services in order to market to both schools and parents alike. FBH also had a tight deadline to work with, and needed a production house with both design and copywriting services that could work within a certain time and cost budget.
DDA was called upon to produce this full color rack card and offer marketing expertise to reach FBH’s target audience. After marketing discussions with the client, DDA copywriters drafted multiple marketing messages that would capture the right tone and tie the client provided content together. Once content was approved, DDA mocked-up several design concepts for FBH to choose from. All was approved in time for DDA to produce the rack card and deliver within time and budget.